Tata Motors said it will launch the much-awaited Tata Nano at a function in Mumbai on March 23, 2009. In select markets Nano can be expected to be seen on the road before the end of April but for the larger part of the country it will be towards mid-May or the second-half of May.
Finally the much anticipated launch is going to happen on 23rd of March but over and above it is understood that the Nano will get consumers only by the end of April or maybe May.
Vendors gave a sense that they have been supplying components to Tata Motors in small chunks, in fact they been gradually scaling it up and now from the month of April they will be supplying components for about 4,000-5,000 Nano per month.
The initial numbers as Tata Motors said that the first chunk or some Nano will be based at the dealership level from the first week of April and the bookings will start from the second week of April which essentially means that people will have to wait for to get their hands on Nano. So the initial numbers are going to grow because the vendors are gradually supplying them the components because there is not enough manufacturing scaling up that has been done. There are certain dealerships who have some good relationships with the existing customers, those customers may get some preference over the totally new customers and that set of customers may be able to book the car earlier than the rest.
This is been manufactured at Pune and Pantnagar. Sanand of course will take time at least by the end of this year or early next year only will they start manufacturing there. So till then there will be small amount of manufacturing that will be done out of these two plant. However it has to be seen what sort of response will be getting from consumers and how big will be the craze for Nano and how much will actually start selling. In select markets the car can be expected to be seen on the road before end of April but for the larger part of the country it will be towards mid-May or second-half of May. That is when one can expect to see the Nano in almost every corner of the country. Dealers say the booking amount initially could be anywhere between Rs 50,000-75,000.
Finally the much anticipated launch is going to happen on 23rd of March but over and above it is understood that the Nano will get consumers only by the end of April or maybe May.
Vendors gave a sense that they have been supplying components to Tata Motors in small chunks, in fact they been gradually scaling it up and now from the month of April they will be supplying components for about 4,000-5,000 Nano per month.
The initial numbers as Tata Motors said that the first chunk or some Nano will be based at the dealership level from the first week of April and the bookings will start from the second week of April which essentially means that people will have to wait for to get their hands on Nano. So the initial numbers are going to grow because the vendors are gradually supplying them the components because there is not enough manufacturing scaling up that has been done. There are certain dealerships who have some good relationships with the existing customers, those customers may get some preference over the totally new customers and that set of customers may be able to book the car earlier than the rest.
This is been manufactured at Pune and Pantnagar. Sanand of course will take time at least by the end of this year or early next year only will they start manufacturing there. So till then there will be small amount of manufacturing that will be done out of these two plant. However it has to be seen what sort of response will be getting from consumers and how big will be the craze for Nano and how much will actually start selling. In select markets the car can be expected to be seen on the road before end of April but for the larger part of the country it will be towards mid-May or second-half of May. That is when one can expect to see the Nano in almost every corner of the country. Dealers say the booking amount initially could be anywhere between Rs 50,000-75,000.
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