Manga is the Japanese word for comics and print cartoons. Outside of Japan, it generally refers specifically to comics initially published in Japan. As of 2007, manga represents a multi-billion dollar global market.Manga developed from a mixture of ukiyo-e and foreign styles of drawing, and took its current form shortly after World War II. It comes primarily in black and white, except for the covers and sometimes the first few pages; in some Animanga (Anime printed in Manga style) all the pages are colored.
Popular manga are frequently adapted into anime (Japanese for animation) once a market interest has been established (Manga is sometimes mistakenly called "anime" by those not familiar with the term). Adapted stories are often modified to appeal to a more mainstream market. Although not as general, original anime is sometimes adapted into manga (such as the Gundam franchise, Neon Genesis Evangelion, Cowboy Bebop and Tenchi Muyo).